People with common names can use various techniques to distinguish themselves. It helps to have a distinctive name, so you are off to a good start.
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Photograph: BabiradPicture/REX/Shutterstock Sting, Cher, Madonna and others have successfully managed to cement themselves as mononymous household names. Failing that, you will have to generate as many links as you can through social media, and by writing popular articles, or blogging. You could do this by becoming famous, which would generate vast numbers of links to your name. You need to displace your namesake by producing content that Google’s search algorithms find more compelling than old newspaper crime reports. Neither is likely to be confused with Duncan Campbell, the artist who won the Turner prize in 2014, or the Duncan Campbell from the BBC’s Antiques Roadshow, or numerous others. Two journalists spring to mind: Duncan Campbell, a novelist and former Guardian crime reporter, and Duncan Campbell, an investigative reporter and television producer formerly on the staff of the New Statesman. The people who could have real problems are the ones who share names and professions. They already know that two or, usually, many more people have the same name.
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In your case, I imagine that anybody likely to search for the name of a bright, young academic is not going to confuse you with a drug dealer almost twice your age. The problem is that it takes a significant amount of work, which may or may not be worth it. For those who can justify the fees, personal branding and “reputation management” companies do it for a living.Īt this point, all the information you need is online somewhere. It’s still vitally important to all types of business, to consultants and other professionals, bands and musicians, authors and journalists, politicians and many others.
#BE FIRST ON GOOGLE SEARCH ENGINE HOW TO#
How to get the top spot in Google’s search engine results has been a hot topic for years. I also have my own domain, but none of these has displaced the negative news stories in the search rankings. The standard advice online seems to be to open as many social media accounts as possible. My name is sufficiently rare that I’m worried that confusion might arise, because a cursory Google search tends to give prominence to negative news stories that feature him. Unfortunately, I happen to share my name and middle initial with an unrelated drug dealer who has been in and out of prison. This step isn’t necessary for it to be indexed, but might speed up the process.I’m a researcher at a major university.
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#BE FIRST ON GOOGLE SEARCH ENGINE UPDATE#
Google likes blogs that update frequently. Post! The more you post, the higher your search ranking.For example, if your site is about boating, you might want to show up for “boats” “sailing” or “crew.” Work these specific keywords into your post titles, headings, content, and URL slugs. Figure out what keywords you want to come up in searches.Here are some tips you can use to help speed up the process. Ranking higher in Google and other search engines can take time. If you are concerned, you should try to find information from the search engine directly in their help pages to see their current recommendations. Those details are up to each search engine, and they are always changing. While you can control the basic privacy settings and the content for your site, you cannot control when your site will get picked up by search engines or how they will rank your site.